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        <title>London proof of concept</title>
        <description>London proof of concept</description>
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            <url>http://www.londonproofofconcept.net/images/logo.jpg</url>
            <title>COG logo</title>
            <link>http://www.londonproofofconcept.net/</link>
            <description>Feed from London proof of concept. Click to visit.</description>
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        <item>
            <title>Proof of Concept and Commercialisation in Creative Industries</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=47</link>
            <description>COG event held at London South Bank University in the Keyworth Centre 8th Floor on Thursday 24th April from 13.30 until 18.00.</description>
            <pubDate>Mon, 07 Apr 2008 11:00:00 +0100</pubDate>
        </item>
        <item>
            <title>Innovation Award Winner</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=40</link>
            <description>James Barnham wins the Innovation Award at the Lambeth Business Awards 2008</description>
            <pubDate>Mon, 03 Mar 2008 12:00:00 +0100</pubDate>
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        <item>
            <title>Nova-Flo</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=9</link>
            <description>James Barnham invents Nova-Flo, a product designed to prevent baths from flooding. The project was funded by the Emerald Fund.</description>
            <pubDate>Tue, 09 Oct 2007 11:00:00 +0100</pubDate>
        </item>
        <item>
            <title>EVO Electric Ltd </title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=38</link>
            <description>EVO Electric Ltd is developing high performance electrical motor/generators for use in gensets, powertrains, and as traction motors, in the hybrid-electric vehicle market based on research carried out by Dr Michael Lamperth in the Department of Mechanical Engineering at Imperial College London.</description>
            <pubDate>Fri, 02 Nov 2007 12:00:00 +0100</pubDate>
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            <title>Virtual Reality Driving Assessment Package</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=37</link>
            <description>Paul Penn, an academic from the University of East London, has developed a basic prototype of a driving assessment product for use by those who have suffered a brain injury.</description>
            <pubDate>Fri, 02 Nov 2007 12:00:00 +0100</pubDate>
        </item>
        <item>
            <title>The Virtual Museum </title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=26</link>
            <description>The use of virtual technogly to enhance artefacts to improve visitor experience and understanding. The company has spun out of     research undertaken at Camberwell College of Art and Design. The company has received direct investment from the Unvirsity of the Arts London's POCF.</description>
            <pubDate>Wed, 31 Oct 2007 12:00:00 +0100</pubDate>
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            <title>Treasure Hunt Wizard</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=36</link>
            <description>Fiona French of London Metropolitan University
developed an online Mobile Learning Adventure that enables institutions such as schools and training departments to design and implement their own mobile phone treasure hunts.</description>
            <pubDate>Fri, 02 Nov 2007 12:00:00 +0100</pubDate>
        </item>
        <item>
            <title>Sense &amp;amp; Sensuality</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=29</link>
            <description>Charles Hayes has received POC funding from University of the Arts London to develop a fully-branded offering combining high-end retreat experiences and sensual products specifically aimed at couples.</description>
            <pubDate>Wed, 31 Oct 2007 12:00:00 +0100</pubDate>
        </item>
        <item>
            <title>Breathe Safe</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=10</link>
            <description>Steven Devonshire invents Breathe Safe, a product designed to reduce the number of fatalities due to smoke and toxic gases inhalation in the event of a fire. The project was funded by the Emerald Fund.</description>
            <pubDate>Wed, 10 Oct 2007 11:00:00 +0100</pubDate>
        </item>
        <item>
            <title>RHUL</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=20</link>
            <description>This is a test case study from Royal Holloway, University of London. 

Royal Holloway, University of London is ranked in the top 10 universities in the UK for research. </description>
            <pubDate>Wed, 31 Oct 2007 12:00:00 +0100</pubDate>
        </item>
        <item>
            <title>Mutators</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=19</link>
            <description>Quick update on Goldsmiths' Emerald-funded Mutators project</description>
            <pubDate>Wed, 31 Oct 2007 12:00:00 +0100</pubDate>
        </item>
        <item>
            <title>COG Event University of Westminster</title>
            <link>http://www.londonproofofconcept.net/cm/public/news/news.php?newsid=2</link>
            <description>COG held its first event on 10th July at Westminster.
The event, which was held in conjunction with  KnowledgeLondon, provided a good opportunity for  the knowledge-based community to share good practice.</description>
            <pubDate>Wed, 03 Oct 2007 11:00:00 +0100</pubDate>
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