News Item Page

Proof of Concept and Commercialisation in Creative Industries

cog
 

COG event held at London South Bank University in the Keyworth Centre 8th Floor on Thursday 24th April from 13.30 until 18.00. Please register yourself at www.knowledgelondon.net. The event programme follows and the campus map of London South Bank University can be downloaded from the link below.

 

 

London Proof of Concept Funds:
Proof of Concept and Commercialisation in Creative Industries
 
24th April 2008,
8th Floor Keyworth Centre, London South Bank University
 

 

13.30

Registration and Coffee

14.00

Introduction, discussion and Q&A session, Tony Greenwood
 14.45

 Break-out group sessions

 

I - Business Models: Led by Jeremy Davenport and John Cass
 
Aim: to explore the extent to which the underlining business models for the creative industries (‘CI’) are different from those used in the science/technology industries.
 
- Why are CI business and knowledge transfer models different?
 
- Why are CI business models not understood by the knowledge transfer community in general and financial community in particular?
 
- Needs and requirements for promoting a greater understanding and awareness of how CI business models generate commercial returns for investors
 
- Can we adapt technology transfer models to the creative industries or do we need to use/invent new approaches?
 
- What is the language for creative enterprise and proof of concept?
 
II - Intellectual Property: Led by Sherree Westell
 
Aim: to explore ‘soft’ IP and how this fits into the CI business models as the basis for generating competitive advantage
 
- Branding as the cornerstone of IP management in CI business models
 
- Understanding licensing models in CI business models
 
- ‘Soft’ IP assignment to universities to qualify for proof of concept funding
 
III – Networks: Led by Paul Hayler
 
Aim: to explore purposeful networks (PN)
 
- PNs in the creative industries: an HE/KT perspective
               
- Can PNs facilitate commercialisation?

15.30

Coffee break

15.45

Break-out groups report back

16.15

Case study examples

17.00

Investor Relations talk: Claire Hodson from E-Synergy

18.00

Refreshments and networking

 

*The event has now passed. For event report and to download presentation slides, please click here.

 

London South Bank University Campus Map

London South Bank University Campus Map


Posted: 7th April 2008

News Headlines

Innovation Award Winner